Product Launch

A collection of 2 posts

Five Ways AI Elevates Product Innovation

Today, businesses can leverage generative AI to make better products and differentiate themselves. While AI can provide universal knowledge, the human element is crucial for integrating this knowledge into a unique and effective strategy. Here are five ways AI enables dialog and elevates innovation.

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Ogilvy on Advertising - Book Review

A product marketing professional looks back on his early success in product launch execution. After reading Ogilvy on Advertising by David Ogilvy, it becomes clear that he was following the intuition of a person who had grown up watching and reading ads.

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