Today, businesses can leverage generative AI to make better products and differentiate themselves. While AI can provide universal knowledge, the human element is crucial for integrating this knowledge into a unique and effective strategy. Here are five ways AI enables dialog and elevates innovation.
Sharing best practices in product marketing
A product marketing professional looks back on his early success in product launch execution. After reading Ogilvy on Advertising by David Ogilvy, it becomes clear that he was following the intuition of a person who had grown up watching and reading ads.
Brand builders are starting to use Large Language Model (LLM) technology in product launches and brand campaigns. The article urges innovators to remember that generative artificial intelligence is merely a tool that serves to amplify the human wisdom still at the core of their growing business.
Lisa Servon, a professor at the University of Pennsylvania, embedded herself in a check-cashing business and a payday lender. Her experience exposed her to the truth about a mainstream banking and credit system in the US that underserves tens of millions. The Unbanking of America tells their story.
This article reviews the Bitcoin Standard, by Saifedean Ammous, advocates for Bitcoin as "an unstoppable and globally accessible hard money alternative to modern central banks." This book has become one of the go to resources for newcomers learning about its position in the history of money.
If Bitcoin is the answer then what exactly is the question? There are two. The first question is obvious. Can the problems of government spending and currency debasement be fixed. Yes, Bitcoin is the answer there. The second question is harder to answer. What is the transition and how is it made?
TruNorth Consulting announced today broad availability of its GAUGE Services Platform, a system that delivers powerful messages, shared strategy and concrete objectives that help fuel the growth of emerging companies. The platform supports both fixed price offers and partnership opportunities.