Today, businesses can leverage generative AI to make better products and differentiate themselves. While AI can provide universal knowledge, the human element is crucial for integrating this knowledge into a unique and effective strategy. Here are five ways AI enables dialog and elevates innovation.
A product marketing professional looks back on his early success in product launch execution. After reading Ogilvy on Advertising by David Ogilvy, it becomes clear that he was following the intuition of a person who had grown up watching and reading ads.
Brand builders are starting to use Large Language Model (LLM) technology in product launches and brand campaigns. The article urges innovators to remember that generative artificial intelligence is merely a tool that serves to amplify the human wisdom still at the core of their growing business.
Crafting the perfect pitch for a demo day event requires two distinct competencies. First, catch the audience emotionally with the big idea. Second, establish credibility with an analytical argument for your business.
Running a full Bitcoin node leads to better understanding of the community that makes Bitcoin a reality. Plus, it helps one understand its value as a foundation for financial transactions both large and small.
Lisa Servon, a professor at the University of Pennsylvania, embedded herself in a check-cashing business and a payday lender. Her experience exposed her to the truth about a mainstream banking and credit system in the US that underserves tens of millions. The Unbanking of America tells their story.
This article reviews the Bitcoin Standard, by Saifedean Ammous, advocates for Bitcoin as "an unstoppable and globally accessible hard money alternative to modern central banks." This book has become one of the go to resources for newcomers learning about its position in the history of money.
If Bitcoin is the answer then what exactly is the question? There are two. The first question is obvious. Can the problems of government spending and currency debasement be fixed. Yes, Bitcoin is the answer there. The second question is harder to answer. What is the transition and how is it made?
The Lightning Network promises to disrupt the global payments system with faster, cheaper transactions that can be executed between peers. An interview with Graham Krizek summarizes its value and the community effort to deliver it.
At the Pacific Bitcoin conference of Nov 10 & 11, I learned much about the Bitcoin community by meeting the
TruNorth Consulting announced today broad availability of its GAUGE Services Platform, a system that delivers powerful messages, shared strategy and concrete objectives that help fuel the growth of emerging companies. The platform supports both fixed price offers and partnership opportunities.
I intend to help emerging companies build innovative new products through standard service offers from TruNorth Consulting. Each of these programs delivers business-changing results at a price that matches the size and budget of the client.
Block, Jack Dorsey's profitable startup, recently announced that it was going to "put you in control of your data and identity" with something called web5. Your mind may spin trying to understand how it will be built, but it will get done and fix at least part of the Internet.
Smart founders employ story technique to get results in their startups. Here are seven excellent reasons to add story expertise to your new product team.
We will all remember 2020, each in our own way, and in the collective. But for me, this will be