Storytelling In Action
As a marketing executive and consultant, I use story to pitch ideas, launch products and build brands. Through TruNorth Consulting, I manage storytelling projects for emerging companies, supplementing their strong product teams with experienced and creative marketing.
I started the Product Storyteller blog and podcast to share product marketing best practices. In addition, there will be articles and interviews that explore the next generation of product innovation.
My work in startup storytelling comes out of my experience as a product storyteller. It turns out that startups are products, with talent, partners and investors as their customers.