Today, businesses can leverage generative AI to make better products and differentiate themselves. While AI can provide universal knowledge, the human element is crucial for integrating this knowledge into a unique and effective strategy. Here are five ways AI enables dialog and elevates innovation.
A collection of 3 posts
A product marketing professional looks back on his early success in product launch execution. After reading Ogilvy on Advertising by David Ogilvy, it becomes clear that he was following the intuition of a person who had grown up watching and reading ads.
Brand builders are starting to use Large Language Model (LLM) technology in product launches and brand campaigns. The article urges innovators to remember that generative artificial intelligence is merely a tool that serves to amplify the human wisdom still at the core of their growing business.