My Story

As a young programmer, coding in my own silo, cut off from the customer, I thought there must be a better way to make great products.

I moved to San Francisco, studied marketing at UC Berkeley, and started to work alongside amazing technology innovators.

At Sun Microsystems, GeoWorks and Certicom, I helped jumpstart the megatrend for distributed and decentralized systems that would transform the world.

I learned that better products came from sharing compelling narratives, crafted specifically to connect people together in community.

Now, I am an accomplished marketing executive with broad-based strategy and product storytelling experience.

People work with me in three ways.  

First, companies hire me through TruNorth Consulting (or as a full time employee) to own a product through build, launch and grow phases.  

Second, individuals and companies hire me to tell their product story in writing, speaking, workshops, panels, videos, visualizations and other means.

Third, individuals hire me to advise them on business and/or product strategy.