Author Archives: Stewart Noyce

GAUGE Method

As a product manager and executive, the rush from seeing new ideas come to life drives me forward. Unfortunately, many (if not most) truly new products fail to meet the objectives required of the teams that launch them. Reasons can range from internal impedance to external market surprises. For the past fifteen years, I have [...]

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Signal and Noise

Shortly after midnight on September 26, 1983, Lieutenant Colonel Stanislav Petrov stood between the analytical pronouncements of Cosmos 1382 in the Oko system and global nuclear war that might certainly annihilate civilization. Paranoid Soviet leaders had a system built to alert to a preemptive attack. It used infrared sensors to detect the hot gas plume [...]

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Displaying Census Data

This post should give you an idea of how census data can be displayed geographically using choropleth (an area that marks property on a map) outlines to communicate insight derived from analytical investigation to a broad audience. Every ten years, the US government makes a thorough counting of its citizens. With an estimated population of [...]

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D3 Visualization

The d3.unconf (“a one-day gathering of data visualization practitioners”) is coming Mar 29, 2014. I can’t wait. When it comes to exciting big data visualizations, so many are being built on the D3 (Data Driven Documents) library. There is great beauty in the investigation of data. D3 lets the data scientist share that beauty with [...]

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Mission Needs A Goal

Your mission is what you do every day. Where the vision statement dares to dream, the mission statement is direct and tactical. Unfortunately, so many organizations make a hash of the two. They waste days and months arguing over replaceable weasel words. Avoid this. Combine the two into a single Big Hairy Audacious Goal statement, [...]

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Vision Invents the Future

If you want to predict the future, invent it.  It’s not enough to have a new idea, the successful innovator must envision the future.  Imagine how the world will be changed, for the better.  Write it down.  Then engage others and share your core values with them.  Even if your vision sounds wildly ambitious at [...]

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Inciteful Headline, Insightful Copy

When you want to get noticed, you whisper.  There was a time this was true.  When E.F. Hutton talked, people listened.  But they had an attentive audience.  If you are not already massively popular, this strategy just isn’t going to smash through the mindshare clutter of the Internet.  What can you do? You can try [...]

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Love Them All

At the family dinner, a middle-school boy admits to his first crush. His father says, ask her to the dance immediately. The sooner you tell her your feelings, the sooner you will know if she loves you back. Love them all, and find the one that loves you back. The same principle applies to ideas. [...]

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Advice for Small Business

Bob Nelson seeks to train small businesses around the world, bringing livelihood to the poor. His request, what are the top 10 pieces of advice you would give to a small business just getting started? I offer this list. Appropriate to groups of any size in any market, it calls attention to the universal issues [...]

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Bloodletting

Just as you can’t make a patient healthy by bleeding them to death, one can’t make a business healthy by simply laying off employees. Recently, HP announced that it would reduce staff by 29,000 (CNN) with the goal to simplify business practices and accelerate innovation (BGR). Massive layoffs are a sign of bad management (Forbes), [...]

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